Program Manager - Digital Talent Engagement
$80,000–$99,000 year
On-siteHanover, Maryland, United States
Job Summary
Analyze talent personas and journey stages to develop brand-aligned strategies that drive engagement throughout the talent lifecycle. Design and optimize cross-channel lifecycle marketing initiatives leveraging email, SMS, agents, chatbots, and talent communities to strengthen relationships with existing talent and improve conversion. Partner with the Director and Senior Manager on strategic planning for database nurturing and lifecycle marketing priorities while collaborating with marketing, technology, operations, and recruiting teams to align strategies with desired outcomes. Oversee outsourced Talent Community case management and content strategy to ensure platform effectiveness and timely, personalized experiences. Assess performance metrics to continuously improve engagement strategies and recruiting impact.
Required Qualifications
- B.S. in Business / Marketing, Communications or related major or equivalent business experience
- Minimum 5-10 years of experience leveraging CRM platforms and customer data to develop targeted engagement strategies
- Ability to implement successful B2C nurturing programs
- Excellent communication skills with a proven ability to drive projects to successful completion
- Data-driven individual who can analyze information and use it to create compelling and creative B2C strategies
- Strong collaboration with peers, leadership, and cross-functional teams
- Outstanding relationship management, organizational, and project management skills
- Demonstrated experience developing and optimizing email, SMS, chatbot, automation, or cross-channel engagement strategies
- Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently
- Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment
- Comfortably navigates ambiguous requests with patience and persistence
- Action-oriented
- Customer focus
- Communicates effectively
- Collaboration
- Manages ambiguity
- Decision quality
- Drives results
Desired Qualifications
- Marketing Cloud and Salesforce product suite experience preferred
- Experience working in Tableau and Adobe Analytics preferred
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