Production Copywriter
On-site · Birmingham, Alabama, United States
Job Summary
The Production Copywriter leads the creation of broadcast and campaign copy for automotive dealership clients, partnering with Creative Director and Account Team to move work from concept to final in a high-volume, deadline-driven environment. Responsibilities include writing broadcast scripts for TV and radio, as well as digital and print/direct mail campaigns, and delivering offer-driven retail messaging. Requires 5+ years of professional copywriting experience in an agency or in-house setting, a strong portfolio demonstrating broadcast scriptwriting, automotive marketing experience preferred, and the ability to lead creative from concept to final through revisions. Collaboration with creative leadership and account teams, high attention to detail, and a Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, or equivalent experience are emphasized.
Required Qualifications
- 5+ years professional copywriting experience in an agency or in-house creative/production environment
- Portfolio demonstrating broadcast scriptwriting (TV and radio) plus strong work in digital and print/direct mail campaigns
- Automotive marketing experience strongly preferred (dealership, OEM, or automotive agency) with comfort writing offer-driven retail messaging
- Proven ability to lead creative from concept to final, including making recommendations and iterating quickly through revisions
- Strong collaboration skills with creative leadership and account teams, with consistent communication and follow-through
- Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, or similar preferred, or equivalent experience plus a strong portfolio
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