Product Specialist Video Entertainment X 2
On-site · Auckland Park, Gauteng, South Africa
Job Summary
To grow sustainable SABC revenue and market share through the sale of video entertainment related advertising, sponsorship and associated products, services and solutions across its portfolio of linear and digital platforms (S1, S2,S3 & SABC Plus). This will be achieved through leading, in a disciplined, professional and performance-focused manner, a high-performing Video Entertainment sponsorship sales team with focused responsibility for building commercial relationships and exploiting opportunities to meet SABC content sponsorship revenue needs and requirements. Key responsibilities include developing sponsorship strategy with the Senior Product Specialist and Head of Sales to achieve revenue targets; matching brands with the video entertainment program’s audience; negotiating terms; collaborating with advertisers, media planners, and channel executives; driving sales targets; understanding client needs to develop differentiated solutions; proposing innovative media solutions across channels; working with Creative Solutions Team; ensuring CRM usage and reporting; delivering monthly progress reports; cross-team collaboration; proactive client problem solving; engaging in trade marketing; building a disciplined sponsorship sales process; and contributing to revenue growth and budget planning.
Required Qualifications
- A relevant tertiary qualification (degree or diploma) at NQF Level 6 or above; and/or Additional accredited courses or certifications in Media, Digital Marketing, Sponsorship Sales, or other related fields at a minimum of NQF Level 5.
- Experience: Minimum of 5-8 years’ relevant front-line sales specialist / sales management / account management experience within the Media | Marketing | Advertising environment, for NQF Level 6+ qualifications.
- Minimum of 6 years’ relevant front-line sponsorship sales specialist / sponsorship management / brand management experience within the Media | Marketing | Advertising environment, for NQF Level 5 qualification
- Proven track record in high-volume media sales environments (TV, digital, sponsorships).
- Deep understanding of segmentation strategies, client acquisition, and key account growth.
- Commercial acumen and data fluency—able to interpret insights into actions.
- Knowledge and experience in Sales Strategies that combine: Presentation skills, Negotiation Skills, Sponsorship Packages, Commercial Airtime, Product Placement, Branded Content or Segments, Event or Special Sponsorships, Digital and Cross-Platform Extensions.
- Advanced knowledge of CRM systems, media measurement tools, and performance reporting.
- Use of market intelligence and sales analytics to drive performance, pricing strategies, and audience value delivery.
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