Product Specialist - BMW of Monrovia

Respond to internet inquiries with courtesy, accuracy, and professionalism while promptly entering customer data into the CRM. Generate sales appointments for new and pre-owned vehicles by utilizing lead management tools to manage inquiry flow and track customer interest. Conduct phone surveys to assess customer preferences and quality of experience, then compile all necessary reports, forms, and documentation on a timely basis. Exhibit ethical behavior and provide the highest degree of customer satisfaction in all interactions. This role supports the dealership's goal of delivering a premium customer experience through accurate inventory knowledge and understanding of financing and incentive programs.