Product Marketing Specialist
On-siteApodaca, Estado de Sonora, Mexico
Job Summary
Develop and execute strategic marketing initiatives to expand market share, launch new products, and strengthen customer relationships. Analyze market trends, create compelling content, and implement data-driven campaigns that demonstrate product value. Collaborate with teams to build relationships with customers, key opinion leaders, and internal stakeholders while managing projects and utilizing digital marketing tools. Requires advanced degree plus three years of experience or bachelor's degree plus five years in scientific/healthcare product marketing. Full-time standard schedule with up to 25% travel required.
Required Qualifications
- Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of product marketing or related experience in scientific/healthcare industry
- Strong analytical skills with ability to interpret market data and business metrics
- Excellence in project management and collaboration
- Advanced proficiency in Microsoft Office suite, particularly Excel and PowerPoint
- Strong presentation and communication skills, both written and verbal
- Demonstrated ability to work effectively in an adaptable environment
- English language proficiency required
- Scientific/technical knowledge relevant to product portfolio
- Ability to build relationships with customers, KOLs, and internal stakeholders
- Travel may be required up to 25%
Desired Qualifications
- Preferred Fields of Study: Life Sciences, Chemistry, Engineering, Marketing, or related field
- Experience with digital marketing tools and platforms preferred
- Product lifecycle management experience preferred
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