Product Marketing Specialist
On-siteCharlotte, North Carolina, United States
Job Summary
Collaborate with Product Managers and the Marketing Manager to develop and execute marketing launch plans for new product introductions. Translate technical product information into clear customer-focused messaging, value propositions, and compelling website content. Create customer-facing collateral including datasheets, case studies, white papers, and competitive battle cards while ensuring consistent branding across all materials. Design graphics and digital assets using Adobe Creative Suite and coordinate larger creative projects with external agencies. Partner with Engineering and Sales teams to validate technical accuracy and identify additional assets needed throughout the product lifecycle. Support ongoing product lifecycle marketing through updated messaging and promotional content based on customer feedback and market trends.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 1-3 years of experience in product marketing, marketing communications, or B2B marketing
- Excellent written and verbal communication skills
- Strong ability to translate technical information into customer-focused messaging
- Experience creating marketing collateral and sales enablement materials
- Basic to intermediate graphic design skills using Adobe Creative Suite (Illustrator, InDesign, Photoshop), Canva, or equivalent
- Strong project management and organizational skills
- Ability to collaborate effectively with Product Management, Sales, and Engineering teams
- Proficiency using AI to improve the efficiency of research, competitive analysis, and the creation of product marketing content while ensuring technical accuracy, brand consistency, and quality
Desired Qualifications
- Experience marketing industrial technology, healthcare technology, embedded computing, or related B2B products
- Experience supporting product launches
- Familiarity with CMS platforms, CRM systems, and marketing automation tools
- Knowledge of SEO/AEO best practices for product content
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