Product Marketing Specialist
On-siteHo Chi Minh City, Ho Chi Minh City (HCMC), Vietnam
Job Summary
Support development and execution of marketing strategies for the Kanghui Trauma portfolio across International Markets. Plan product launch planning, commercialization activities, and launch readiness to drive successful market adoption. Collect customer insights and competitive intelligence to support portfolio planning and market development. Work with cross-functional teams to develop product positioning, value propositions, and customer messaging for international markets. Support pricing strategy implementation, portfolio optimization, and demand planning. Develop marketing materials and sales enablement tools to support commercial execution. Build relationships with key customers, distributors, and KOLs. Plan and support marketing events, symposiums, and educational activities while ensuring compliance with Business Conduct Standards. Travel up to 20% of the time.
Required Qualifications
- Bachelor's degree or higher qualification
- Minimum 5 years' experience in medical device marketing, product management or market development
- Strong analytical, communication and project management skills
- Result-oriented with a can-do attitude and strong execution capability
- Ability to work effectively across functions, cultures and geographies
- Proficient in English, both oral and written
- Able to travel (local & international travel) up to 20% of time
Desired Qualifications
- Experience in Orthopedics, Trauma or related medical device segments
- Experience supporting product launches and portfolio management
- Experience working with distributors and KOL networks
- Clinical understanding and knowledge of Trauma procedures
- Ability to manage multiple projects in a dynamic environment
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