Product Marketing Specialist
HybridToronto, Ontario, Canada
Job Summary
Conduct qualitative and quantitative research on buyer personas and lead internal discovery by interviewing Sales, CS, and customers to refine product positioning and buyer journey maps. Continuously analyze TAM, SAM, and SOM calculations to identify growth accounts and support geographical expansion. Translate market insights into messaging frameworks for sales enablement and targeted growth campaigns while monitoring compliance and industry shifts. Build actionable battlecards, feature comparison matrices, and objection-handling guides by tracking the CPE/CPD and corporate L&D landscape. Create and maintain core sales tools including pitch decks, one-pagers, and case studies, writing copy for sales assets and growth initiatives. Work closely with the sales team to identify buyer friction points and optimize collateral to shorten sales cycles. This role supports a Deloitte Fast 50 winner expanding globally with a strategic investment from Vertu Capital.
Required Qualifications
- 2 to 4 years in Product Marketing
- strong B2B SaaS experience
- Hands-on experience conducting market research
- experience conducting customer interviews
- experience conducting market sizing analyses
- Familiar with B2B buying committees
- Familiar with buyer personas
- Familiar with complex sales cycles
- Comfortable digging into data
- experience working with CRMs like Salesforce
- ability to leverage modern AI tools
- ability to use design templates
- Exceptional copywriting skills
- Exceptional storytelling skills
- track record of translating complex insights into clear, consumable content
- Strong interpersonal skills
- ability to build seamless relationships across Product, Sales, CS, Compliance, and Content production teams
Desired Qualifications
- strong B2B SaaS experience preferred
- Experience with Claude
- Experience with Figma
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