Product Marketing Specialist

Coordinate and execute product category marketing strategy for the Desktop/AiO Category in North America, driving go-to-market success for product launches, asset production, e-tail listings, and sales activation. Develop, communicate, and implement compelling marketing plans for Consumer product launches in the U.S. market, creating integrated campaigns and defining key messaging across ATL and BTL channels. Manage cross-functional implementation with Product Management, Sales, and Creative teams while partnering with the Global Marketing Team to balance regional priorities with global direction. Represent ASUS at tradeshows to assist with lead generation and communicate product value propositions. Plan and manage budgets across campaigns, including sample orders and shipment tracking, ensuring efficient allocation and timely reconciliation of spend. This role serves as the local market expert, identifying opportunities in positioning and competitive differentiation. The position requires 30% domestic travel and is based in the Fremont, California office.