Product Marketing Specialist
$416,000–$416,000 year
HybridSydney, New South Wales, Australia
Sydney, New South Wales, AustraliaHybridFull Time$416,000–$416,000 yearTechnologyMedium
Full TimeMediumTechnology
Job Summary
Build and launch acquisition, retention, and loyalty campaigns in Braze for Memberships, Rebooking, and Airflare products across all regions. Manage campaign performance against KPIs, support Tasker education through webinars and Fireside Chats, and execute community touchpoints like merch mailouts and vendor logistics. Report on experiment results and iterate based on data to drive customer and Tasker engagement. This role sits at the intersection of Product, Marketing, Sales, and Customer Experience, reporting to the CRM & Product Marketing Lead.
Required Qualifications
- A track record in Product or Product Marketing, having helped bring products to market
- Strong written and verbal communication
- A track record of working well across product, support, design, marketing, data and legal
- Solid project management instincts and a knack for prioritising what matters
- The ability to turn a complex idea into a clear slide deck, infographic or webinar
Desired Qualifications
- Experience with loyalty programs
- Time in a two-sided marketplace or with membership/subscription products
- Enough comfort with HTML/CSS to know where a change needs to happen, or confidence using AI tools like Claude, Gemini or ChatGPT to get there
- Experience with Braze or a similar CRM platform, or the aptitude to pick one up fast
- Comfort building experiments, iterating, and presenting what the data shows
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