Product Marketing, Senior Specialist
$85,000–$110,000 year
On-siteToronto, Ontario, Canada
Toronto, Ontario, CanadaOn-siteFull Time$85,000–$110,000 yearSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Craft product narratives and positioning that shape audience perception, then lead go-to-market planning and execution across paid, earned, and owned channels. Coordinate market research to identify trends and refine messaging, while developing sales enablement materials and tracking KPIs to optimize campaign performance. Manage budget and invoicing for marketing initiatives and collaborate with cross-functional teams to align product capabilities with business goals. Support the Product Marketing Leader in delivering cohesive programs that drive growth for Interac's digital payment ecosystem.
Required Qualifications
- 5-7 years of experience in marketing or product marketing
- Experience in harnessing customer insights and market research to inform product positioning and campaign strategies
- Experience with go-to-market planning and developing strategic product marketing plans and materials
- Experience with go-to-market execution across paid and owned channels in both B2B and B2C orientations
- Strong presentation skills, both written and verbal, including the ability to translate technical features into compelling and clear product marketing, sales enablement materials, and clear agency briefings
- Excellent interpersonal skills, able to build cross-functional relationships across Marketing, Comms, Product, and Technology teams
- Eligibility to work for Interac Corp. in Canada in a full-time capacity
- Canadian Criminal Credit Check
- Canadian ID Cross-Check
- Public Safety Verification
- 5-year Employment Verification
- Education Verification
- Credit Check
- Social Media Check
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