Product Marketing Senior Manager

Drive the go-to-market strategy across multiple Binance products. Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes. Collaborate across business, marketing and regional teams to deliver on business goals and priorities. Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies. Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer. Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels. Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings. Attract, coach and develop a talented team of world-class product marketers.