Product Marketing Manager (Web)
Hybrid · Kyiv, Kyiv City, Ukraine
Job Summary
As a Product Marketing Manager, you will be responsible for analysing and optimizing landing pages across Facebook and affiliate channels to improve conversion metrics. Key duties include collecting competitor data, evaluating landing page performance, formulating data-driven hypotheses for A/B tests, and collaborating with analysts, designers, and developers for successful execution. Ideal candidates will have 2-4 years of relevant experience, a proven track record with landing tests, strong analytical skills, and proficiency in analytics tools. This role provides a pathway to a Senior position while contributing significantly to marketing strategies.
Required Qualifications
- 2–4 years of experience as a Product Marketing Manager or similar role
- Hands-on experience with Tier-1 brands or products
- Proven track record of designing, running, and analysing landing page split-tests
- Solid experience with web2web funnels and UX/UI principles
- Strong analytical skills for interpreting data from multiple sources
- English proficiency B2
- Experience with analytics tools: Google Analytics, Tableau, Microsoft Clarity/Hotjar, etc
- Ability to write clear and structured technical specifications for designers and developers
- Result-oriented, structured, and detail-focused mindset
- Strong communication and collaboration skills, including remote teamwork
Desired Qualifications
- Experience in the social networking niche
- Familiarity with Facebook or Affiliate web2web funnels
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