Product Marketing Manager
$129,000–$135,000 year
On-siteNew York City, New York, United States
Job Summary
Develop and execute UT and UTme! product marketing strategies and plans on an annual/seasonal basis. Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development, manage agency relationships, and conduct briefings for marketing plan execution. Lead product/project planning and execution in collaboration with departments including Merchandising, Creative, and E-Commerce. Establish breakthrough communication that elevates the Uniqlo Lifewear brand and ensures optimized product marketing materials for the US consumer. Plan and execute in-store and in-market product marketing events while conducting business analyses and post-campaign reviews. Support the training and development of junior team members. Manage the end-to-end sourcing, creation, and development of exclusive designs for the US region.
Required Qualifications
- Bachelor's Degree
- Minimum 3 years' experience working in the marketing/communications field
Desired Qualifications
- Experience in working for product marketing/communications
- Experience with retail and consumer marketing
- Pasion for Art, manga, music, games, movies
- Great deep thinker to find opportunities by thinking brand and product values and customer's insight
- Skilled at managing projects - resources, assets, budget, information and timeline
- Excellent verbal and written communication skills
- Technical skills & business acumen
- Ability to communicate and interface well across all levels of the organization
- Detail oriented, self-starter with a high level of accuracy
- Ability to handle multiple projects and work efficiently and effectively
- Regular, dependable attendance and punctuality
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