Product Marketing Manager: Trust & Safety, Community
$109,100–$179,600 year
On-site · New York City, New York, United States or San Francisco, California, United States
Job Summary
Own product marketing strategy for Trust & Safety and Community/Creator product portfolios, developing deep expertise in the user problems these products solve and the competitive landscape. Craft positioning and messaging to translate complex product features into clear value propositions for creators, moderators, and viewers. Develop and execute go-to-market strategies for new product launches and feature releases, including audience segmentation, channel strategy, launch timing, and success metrics. Partner with Product Management to influence roadmap priorities through market insights and community feedback. Collaborate with Brand, Communications, and Integrated Marketing teams to drive awareness, education, and adoption of safety and community tools. Navigate sensitive topics with care, developing communication strategies addressing harassment, content moderation, creator safety, and community health. Build cross-functional relationships with Policy, Legal, Creator Programs, and Customer Support to ensure aligned messaging. Define and track KPIs for product adoption, retention, and sentiment, using data to iterate on marketing strategies. Champion the creator and community voice internally and bring user insights into product and marketing decisions.
Required Qualifications
- 5+ years of product marketing experience, preferably in consumer technology, social platforms, or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
- Track record of developing product positioning that resonates with diverse consumer audiences
- Experience leading cross-functional go-to-market efforts from strategy through execution
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
- Experience working closely with product management teams to influence roadmap and strategy
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