Product Marketing Manager: Trust & Safety, Community
$109,100–$179,600 year
On-site · San Francisco, California, United States
Job Summary
Lead product marketing strategy for Twitch Trust & Safety and Community/Creator product portfolios, developing deep expertise in user problems and competitive landscape; craft positioning and messaging for creators, moderators, and viewers; develop and execute go-to-market strategies for launches; partner with Product Management to influence roadmaps; collaborate with Brand, Communications, and Integrated Marketing to drive awareness and adoption of safety and community tools; address harassment, content moderation, creator safety, and community health with strategic, empathetic storytelling; build cross-functional relationships to ensure aligned messaging and coordinated launches; define and track KPIs for product adoption, retention, and sentiment; champion creator and community voice in product decisions.
Required Qualifications
- 5+ years of product marketing experience in consumer technology, social platforms, or creator economy products
- Demonstrated experience marketing products in sensitive or complex spaces (AI, trust & safety, policy-adjacent, community health, or similar)
- Track record of developing product positioning that resonates with diverse consumer audiences
- Experience leading cross-functional go-to-market efforts from strategy through execution
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
- Excellent written and verbal communication skills, with the ability to distill complex concepts for varied audiences
- Experience working closely with product management teams to influence roadmap and strategy
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.