Product Marketing Manager
On-siteOttawa, Ontario, Canada
Job Summary
Partner with Product and leadership to develop positioning, messaging, differentiation, ideal customer profiles, use cases, and customer pain points. Translate product capabilities into campaigns, landing pages, website messaging, content, presentations, product education, and sales enablement. Plan and execute go-to-market programs for new products, features, capabilities, and major announcements. Conduct customer interviews, win/loss analysis, competitive research, and market analysis to strengthen messaging and identify buying triggers. Develop case studies, testimonials, one-pagers, decks, battlecards, and objection-handling materials. Create clear briefs and coordinate execution across Growth Marketing, Content & Community, Design, Web, Sales, and Events. Measure launch performance, product adoption, conversion, competitive differentiation, and contribution to pipeline and revenue. Based in Ottawa or Toronto, this role supports Trellis's e-commerce advertising technology platform.
Required Qualifications
- 4+ years of product marketing experience
- product marketing experience, preferably in B2B SaaS
- Strong experience with positioning, messaging, go-to-market strategy, and product launches
- Excellent writing and communication skills
- Ability to translate technical or complex capabilities into clear customer value
- Experience creating sales enablement and customer-facing assets
- Strong customer-research, market-analysis, and competitive-intelligence skills
- Hands-on experience operationalizing go-to-market programs across Product, Sales, Growth, Content, and Web
- Ability to work independently and move quickly between strategy and execution
- based out of Ottawa or Toronto
Desired Qualifications
- Direct ecommerce or marketplace experience
- Experience with advertising technology or AI
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.