Product Marketing Manager
$74,200–$137,800 year
HybridToronto, Ontario, Canada or Ann Arbor, Michigan, United States
Toronto, Ontario, Canada or Ann Arbor, Michigan, United StatesHybridFull Time$74,200–$137,800 yearSenior LevelBachelors DegreeEnterprise
Full TimeSenior LevelBachelors DegreeEnterprise
Job Summary
Develop go-to-market strategies by crafting differentiated messaging, creating high-impact assets like case studies and videos, and executing integrated campaigns across channels to drive awareness and adoption. Partner with product, sales, and customer success teams to identify advocates, launch innovations, and strengthen brand affinity through community engagement. Act as the marketing launch linchpin to galvanize internal support and articulate clear value propositions backed by competitive insights in the AI legal market.
Required Qualifications
- A bachelor's degree in business, marketing or a related field
- 3+ years of relevant B2B marketing experience
- Experience with product positioning, audience strategy development, and/or driving customer advocacy within a B2B omnichannel marketing organization
- A track record of being results-oriented and building effective cross-functional relationships through strong interpersonal skills
- Demonstrated ability to work cross-functionally, align on share goals and ensure coordination throughout the process
- Excellent verbal and written communication skills, with the ability to influence stakeholders at all levels
Desired Qualifications
- Knowledge of or experience in SaaS, legal software or related industries strongly preferred but not required
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.