Product Marketing Manager
$80,000–$100,000 year
On-site · Madison, Wisconsin, United States
Job Summary
The Product Marketing Manager serves as the brand's product champion, overseeing the lifecycle of products such as Wolf, Sub-Zero, or Cove from inception to launch and end-of-life. This role requires collaboration with engineering and consumer insights teams to inform product development and marketing strategies, ensuring products meet market needs and drive innovation. Responsibilities include managing product portfolios, conducting category assessments, leading product launch planning, and fostering a culture of learning and development within the team.
Required Qualifications
- 8+ years of experience in product marketing or related field
- Experience with product lifecycle management
- Strong understanding of market research methodologies
- Expertise in creating and executing product launch plans
- Proficient in translating consumer insights into actionable strategies
Desired Qualifications
- Ability to prioritize projects based on company strategies
- Strong collaboration skills with cross-functional teams
- Extensive understanding of competitive landscape
- Ability to conduct category assessments
- Strong communicator and people leader
Additional Requirements
- Pre-employment drug/alcohol test and background check required
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