Product Marketing Manager - Star Trek
On-siteBarcelona, Catalonia, Spain
Job Summary
Own the player-facing narrative for Star Trek Fleet Command, translating complex product strategy into clear, compelling experiences that help players understand what is being built and why it matters. Partner with Product, Design, Economy, and Live Operations teams to develop positioning, messaging frameworks, and go-to-market strategies for new features, seasonal content, and major franchise initiatives. Build integrated launch plans that align messaging, timing, and audience education across all player-facing channels while coordinating cross-functional readiness and creative stewardship. Lead the Product Marketing function by managing Campaign Managers, establishing operating cadences, and refining strategies through post-launch analysis and player insights.
Required Qualifications
- 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles
- Experience working on live-service or free-to-play games
- Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation
- Experience partnering with analytics teams to evaluate player behavior, feature adoption, and commercial performance
- Experience working with licensed entertainment brands or franchise partners
- Familiarity with creative production pipelines and integrated campaign development
- Passion for strategy games, mobile games, or live-service products
- Knowledge of Star Trek and an appreciation for its characters, stories, and passionate global community
Desired Qualifications
- Experience working on live-service or free-to-play games
- Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation
- Experience partnering with analytics teams to evaluate player behavior, feature adoption, and commercial performance
- Experience working with licensed entertainment brands or franchise partners
- Familiarity with creative production pipelines and integrated campaign development
- Passion for strategy games, mobile games, or live-service products
- Knowledge of Star Trek and an appreciation for its characters, stories, and passionate global community
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