Product Marketing Manager
On-site · Bengaluru, Karnataka, India
Job Summary
Product Marketing Manager for Informatica’s Cloud Modernization program in Bangalore. Own messaging and GTM strategy, craft differentiated positioning that communicates AI-driven modernization value to technical and business audiences. Develop data-driven go-to-market plans, produce a full content portfolio (whitepapers, blogs, solution briefs, presentations, sales enablement tools), and enable sales with SME-level guidance. Collaborate with product management, campaigns, sales, alliances, and GSIs; drive cross-functional execution of integrated campaigns and market activation. Represent the program at industry events and webinars, plan product launches, and evangelize Cloud Modernization best practices across digital channels. Ideal candidate will be well-versed in enterprise software, cloud data management, data integration, iPaaS, and modernization strategies, with the ability to engage developers, architects, data engineers, analysts, and C-level executives. Requires 5+ years of product marketing experience and MBA or equivalent educational background.
Required Qualifications
- 5+ years product marketing experience in enterprise software
- MBA or equivalent educational background
- Experience developing product positioning and messaging for multiple personas (developers, architects, data engineers, data scientists, analysts, IT leaders)
- Ability to translate complex technical concepts into clear, concise content for IT buyers
- Experience creating go-to-market plans and cross-functional collaboration across product, campaigns, sales, alliances, and GSIs
- Strong written and verbal communication skills; storytelling and content creation expertise
- Experience delivering content (ebooks, blogs, whitepapers, datasheets, presentations) to support sales
- Knowledge of cloud data management, data integration, MDM, iPaaS; modernization strategies
- MBA or equivalent education; minimum 5+ years in product marketing
Desired Qualifications
- 5+ years of product marketing experience in enterprise software
- MBA or equivalent educational background
- Strong understanding of cloud data management, data integration, iPaaS, MDM and modernization strategies
- Experience translating complex technical concepts into clear messaging for multiple personas (developers, architects, data engineers, analysts, IT leaders)
- Experience creating data-driven go-to-market plans and compelling content (ebooks, blogs, whitepapers, datasheets, presentations)
- Proven ability to collaborate across global cross-functional teams and influence stakeholders
- Excellent written and verbal communication skills and storytelling ability
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