Product Marketing Manager-Senior
$96,000–$120,000 year
HybridAlbuquerque, New Mexico, United States
Job Summary
Own and lead the marketing strategy for the assigned portfolio, either lending (credit cards, consumer loans, mortgages, home equity) or deposits (checking, savings, certificates, money market accounts). Serve as Marketing's primary strategic partner to portfolio stakeholders, translating objectives, member needs, and competitive dynamics into positioning, messaging, and go-to-market strategies. Develop annual, quarterly, and ad hoc marketing plans aligned with business objectives while drafting foundational content for campaigns, product launches, and promotions. Create strategic briefs for agency partners, review creative assets for brand consistency, and maintain a marketing roadmap to ensure visibility into current and upcoming initiatives. Monitor competitor activity and campaign performance using business intelligence tools to identify growth opportunities and recommend actionable changes. Partner with cross-functional teams including Compliance, Digital, Marketing Operations, and Retail to coordinate initiative execution and ensure frontline communications align with approved messaging.
Required Qualifications
- Minimum of 4 years of progressive experience in marketing strategy, product marketing, brand marketing or a related field
- Experience independently managing complex, non-routine marketing initiatives
- Demonstrated experience developing and executing marketing strategy for a specific product portfolio or line of business
- Demonstrated experience partnering with product, sales or line-of-business stakeholders to translate business objectives into marketing plans
- Bachelor's degree in marketing, communications, business administration or a related field
- relevant work experience equivalent to a bachelor's degree
- Advanced knowledge of marketing strategy development, including audience segmentation, positioning, messaging and channel planning
- Working knowledge of the assigned product portfolio — lending or deposit products, depending on track
- Working knowledge of integrated marketing channels, including digital, email, direct marketing, advertising and content marketing
- Familiarity with marketing performance measurement, including acquisition, adoption, engagement, retention and campaign-efficiency metrics
- Working knowledge of Sunward's products, brand and member value proposition
- Working knowledge of applicable regulatory and compliance considerations affecting marketing content for the assigned portfolio
Desired Qualifications
- Experience in financial services, banking or credit union marketing
- Experience with lending products (e.g., credit cards, consumer loans, mortgages, home equity) preferred for the lending portfolio track
- Experience with deposit and transactional banking products preferred for the deposit portfolio track
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