Product Marketing Manager
Remote
Job Summary
Own product launches end-to-end, crafting narratives that translate technical capabilities into clear value propositions for buyers. Define category positioning and build competitive intelligence to articulate market territory, while creating sales enablement assets like battlecards and ROI calculators to shorten cycles. Manage ICP personas and buyer journeys for mid-market and enterprise e-commerce, partnering with Product to ensure roadmap items align with customer-friendly stories. Advise on PLG and SLG pricing strategies, equip partners with co-marketing playbooks, and collaborate on ABM campaigns. Synthesize customer feedback to influence GTM strategy and track feature adoption metrics.
Required Qualifications
- 4+ years of B2B SaaS product marketing experience
- Strong storytelling ability
- Experience shaping category positioning or narrative for a product entering a new or emerging market category
- Experience launching and positioning products in enterprise or mid-market environments
- Familiarity with both PLG and SLG pricing and packaging models
- Strong background in building sales enablement content and supporting ABM or enterprise campaigns
- Excellent research and analytical skills
- Strong collaboration skills with experience working cross-functionally with product, engineering, and revenue teams
- Outstanding written and verbal communication skills
Desired Qualifications
- ideally in SEO, web technologies, or developer tools
- Familiarity with e-commerce, technical SEO, or related domains
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