Product Marketing Manager
$150,000–$200,000 year
On-siteRomsey, England, United Kingdom or Roke, England, United Kingdom of Great Britain and Northern Ireland
Job Summary
Develop and execute go-to-market strategies for Roke's diverse product portfolio, ensuring effective positioning within target markets. Define messaging frameworks and feature capabilities by audience, translating technical concepts into clear customer-focused collateral for content teams. Partner with product management, sales, and engineering to align features with market demands, while gathering customer feedback to inform future enhancements. Plan and execute product launches in collaboration with cross-functional teams, monitoring success metrics to refine future strategies. Maintain product pages, sales assets, and FAQs to ensure information remains current and consistent across all channels. Track key marketing performance metrics, providing regular reports to senior leadership to continuously refine strategies based on data and market dynamics.
Required Qualifications
- 5+ years of experience in product marketing
- Experience within the technology, defence, or security sectors
- Proven experience in working closely with product owners or product management teams to gather requirements and influence product development
- Strong understanding of technology solutions, particularly in communications, cyber security, AI, or sensor technologies
- Excellent communication skills
- Analytical skills
- Strong project management abilities
- Bachelor's degree in Marketing, Engineering, Business, or a related field
- Eligible to achieve SC clearance
- British Citizen
- Resided in the UK for the last 5 years
Desired Qualifications
- MBA or equivalent experience
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.