Product Marketing Manager
$140,000–$180,000 year
RemoteUnited States
Job Summary
Own the positioning and growth strategy for Replit's core products, including Design and Slides. Develop audience-focused narratives, identify new use cases and channels, and build programs that drive adoption, engagement, and conversion. Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering. Bring 4+ years of experience growing product-led, consumer, or developer-focused products to lead launches and connect product capabilities to meaningful customer value. This role sits at the intersection of Product, Engineering, Growth, Brand, and Creative to help millions of users discover and integrate new ways to build applications.
Required Qualifications
- Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief.
- Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences.
- Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.
- Deep product background: You understand complex products, work closely with Product and Engineering, and translate product capabilities into meaningful customer value.
- Strong product marketer: You bring 4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.
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