Product Marketing Manager (Remote)
$67,000–$87,100 year
RemoteUnited States
Job Summary
Support go-to-market readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams. Lead analysis of market dynamics, customer needs, and the competitive landscape to inform product development, positioning, and roadmap communication. Implement structured collection and synthesis of voice-of-customer and voice-of-field insights to support product development and launch readiness. Develop foundational product messaging, including value propositions, target personas, and product descriptions, while maintaining accuracy across web and marketing channels. Partner with Sales Enablement to create tools for outbound efforts and drive industry visibility through awards, sponsorships, and tradeshows. Serve as content lead for Cengage-hosted events and webinars aligned to product lifecycles.
Required Qualifications
- Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, messaging, and GTM readiness
- Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear product priorities, customer messaging and enablement materials
- Effective cross-functional collaboration with strong day-to-day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment
- Consistent record to influence decision-making and direction across multiple cross-functional teams through insights and partnership
- Strong written and verbal communication skills, with the ability to develop concise, audience-appropriate product messaging and sales tools
- Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos
- Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners
- Bachelor's degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience
- Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience
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