Product Marketing Manager
$125,000–$125,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Develop product positioning, messaging, and go-to-market strategies across the RapidRatings portfolio, leading launch planning for new features and enhancements. Create enablement materials and training programs for Sales, Client Success, and Member Success teams to ensure confident product communication. Partner with Product, Marketing, and GTM leadership to drive adoption, retention, and expansion while leveraging AI tools to accelerate research, content development, and team productivity. Serve as the voice of the market in pricing, packaging, and commercial planning discussions to inform growth strategies.
Required Qualifications
- 7+ years of experience in product marketing, commercialization, product management, sales enablement, or B2B SaaS marketing
- Proven success launching and commercializing software products
- Strong experience developing positioning, messaging, and go-to-market strategies
- Experience building sales enablement and customer-facing content
- Experience supporting product adoption, lifecycle marketing, customer engagement, or product-led growth initiatives
- Hands-on experience using AI tools for marketing, research, content creation, and enablement
- Familiarity with AI search optimization, generative engine optimization (GEO), or AI discoverability strategies
- Exceptional communication, storytelling, and stakeholder management skills
- Strong analytical, project management, and cross-functional leadership capabilities
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