Product Marketing Manager, Prosumer

Product Marketing Manager for the Prosumer segment who will own positioning, messaging, and ICP segmentation for prosumers; lead GTM work targeting marketers and creators, launch end-to-end campaigns, and build the strategy to scale adoption. Collaborate closely with product, engineering, and marketing to ensure roadmaps reflect audience needs, develop deep audience and competitive insights from product data, social signals, and community signals, and drive cross-functional alignment on complex problems. Strong writing skills and ability to leverage AI tools (e.g., for competitive intel and rapid landing-page prototyping) are essential. Nice-to-haves include multi-audience strategy experience and experience across PLG/self-serve and sales-led motions.