Product Marketing Manager, Premium Growth

Lead growth experimentation for LinkedIn Premium subscription, driving acquisition and retention across marketing channels and in-product touchpoints. Shape the subscription funnel for SMBs and Consumers, identify opportunities, and collaborate with product management, engineering, design, and marketing to optimize upsell, sign-up, and onboarding flows. Rigorous testing and optimization of copy, creative, and messaging to drive business growth; build and maintain a backlog of hypothesis-driven growth experiments across web and mobile. Partner with data science and marketing analytics teams for targeting, segmentation, and reporting to inform future experiments and business strategy. Requires 5+ years in product or growth marketing, strong storytelling and communication skills for senior stakeholders, and a BA/BS in a related field (or equivalent experience). Hybrid work located in the San Francisco Bay Area or NYC with global teams; compensation range $100,000-$156,000 with potential bonus and equity per location.