Product Marketing Manager
HybridLondon, England, United Kingdom
London, England, United KingdomHybridFull TimeMedium
Full TimeMedium
Job Summary
Mine Salesforce, Gong, and product transaction data to build and refine the Ideal Customer Profile across verticals and regions. Translate ICP findings into targeting criteria for campaigns, lead scoring, and launch plans while collaborating on target list generation. Own sales enablement by creating battlecards, decks, and technical FAQs grounded in win/loss analysis, then measure asset impact on conversion rates and deal velocity. Feed quantitative insights and asset utilization data back to product marketing to refine messaging and GTM strategy.
Required Qualifications
- 5+ years in product marketing or GTM
- ideally in B2B fintech or payments
- A track record of building or substantially refining complex ICP from data
- Fluent in creating cross-functional AI workflows
- Comfortable using AI and BI tools to analyse CRM data and automate enablement content
- Excellent written and verbal communication
- credibility to present data-backed findings to sales and leadership
Desired Qualifications
- Experience in cross-border payments, local payment methods, or payments infrastructure
- Familiarity with Salesforce, Looker Studio, and Claude Skills
- Experience running a formal win/loss program, including conducting the interviews yourself
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