Product Marketing Manager
Hybrid · Gent, Flanders, Belgium
Job Summary
Own the go-to-market for launches and releases; define positioning and target audience; build launch plans across Product, Marketing, Sales and Customer Success; coordinate internal readiness and measure launch performance. Translate product capabilities into differentiated customer outcomes, develop vertical narratives and use cases, and create compelling messaging across personas. Develop customer stories, case-driven campaigns, educational content, webinars, and explainers to drive adoption. Identify strategic partnerships and map the partner landscape; support enablement assets, battlecards, and discovery/demo narratives to help Sales and CS win. Collaborate closely with Product, Revenue, Marketing and Customer Success to influence Peripass positioning, category narrative and market execution. Offer a high-ownership role with visible market impact in a fast-growing SaaS company, with flexible working hours and work-from-home options.
Required Qualifications
- 4–7 years of experience in Product Marketing, B2B SaaS or strategic go-to-market roles
- strong communication and storytelling skills
- commercial and analytical mindset
- experience with positioning, launches and sales enablement
- ability to simplify complex topics without losing nuance
- experience in logistics, operations, supply chain, yard management or logistics technology
- proficiency in English (additional European languages a plus)
- experience with enterprise software is a plus
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