Product Marketing Manager
Remote · United States
Job Summary
Product Marketing Manager at Penn Foster Group responsible for translating market, audience, and competitive insights into clear messaging and go-to-market strategies. Drives persona development, segmentation, competitive intelligence, and GTM enablement in collaboration with Brand Strategy, Content Strategy, Web/Growth teams, and CX/Product partners. Manages a Product Marketing Specialist, creates messaging toolkits, and coordinates cross-functional efforts to improve launch performance and position the product portfolio effectively for learners and employers in a fast-paced environment.
Required Qualifications
- 5+ years of experience in product marketing, market strategy, positioning, or related roles
- Bachelor’s degree in Business, Marketing, or a related field preferred
- Demonstrated success developing messaging frameworks, personas, and segmentation that improve marketing performance
- Demonstrated ability to lead and develop junior talent, including experience directly managing or coaching a specialist-level marketer
- Strong competency in qualitative and quantitative market research methods and turning findings into strategy
- Proven ability to lead and enable go-to-market launches across cross-functional teams
- Experience supporting B2B marketing and/or sales enablement with proof points, narratives, and competitive materials
- Excellent strategic storytelling and writing skills with the ability to simplify complex offerings into persuasive messages
- Analytical fluency and comfort using performance, market, and win/loss data to guide decisions
- Strong project management and stakeholder alignment skills
- Ability to lead through influence, collaborate across teams, and remain comfortable in a fast-paced environment with multiple competing priorities
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