Product Marketing Manager
$105,818–$138,886 year
Remote · Dallas, Texas, United States
Job Summary
Product Marketing Manager responsible for the strategic development, execution, and optimization of go-to-market strategies for Oscar's insurance products and digital experiences. The role sits at the intersection of Insurance Plan Design and Tech Innovation, partnering with Product, Design, Research, and Sales to translate market intelligence into actionable product requirements, develop positioning and messaging architectures, and drive customer engagement and long-term retention. You will lead cross-functional efforts to craft narratives for complex insurance products, create enablement tools for both B2B brokers/providers and D2C members, and monitor KPIs to inform launches and optimization. Responsibilities include GTM orchestration from concept to adoption, serving as a strategic domain expert, collaborating with internal teams and external vendors, ensuring regulatory compliance, and supporting a flexible work model with travel up to 10%.
Required Qualifications
- Bachelor's degree or 4+ years commensurate experience
- 4+ years relevant work experience in marketing
- Experience driving go-to-market strategies for new products
- Narrative construction: feature-to-benefit translation, persona development, multi-channel messaging
- Stakeholder management: presenting GTM strategies and market insights to cross-functional leadership
- Project orchestration: managing complex timelines and asset production
- Analytical rigor: using data to measure GTM success (conversion deltas, adoption rates, member sentiment)
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