Product Marketing Manager
On-siteTel Aviv, Tel Aviv, Israel
Job Summary
Own positioning and messaging for the Oak platform, translating deep technical capability into stories that land with CISOs and identity architects. Lead product and feature launches end-to-end, including narrative, naming, enablement, web, press, and the launch moment itself. Build the sales enablement layer from the ground up with pitch decks, demo narratives, battle cards, and customer proof points. Run win/loss analysis, customer interviews, and message testing to feed insights back into positioning and roadmap conversations. Track the competitive landscape to create a defensible story for the field. Partner with demand gen, content, and design to ensure consistent messaging across web, campaigns, and pipeline programs. This role requires 5+ years in cybersecurity product marketing and direct exposure to identity security domains.
Required Qualifications
- 5+ years of product marketing experience in cybersecurity or an adjacent enterprise security market
- Proven ability to turn complex technical capability into clear, differentiated, customer-facing messaging for technical buyers
- Strong writing skills: you can produce a launch narrative, a positioning doc, or a sales one-pager that ships without a rewrite
- Experience building sales enablement that reps actually use, and a track record of working shoulder-to-shoulder with a field team
- Curiosity about identity and AI, and the appetite to go deep on a technical domain fast
- Comfort with ambiguity, speed, and a blank page — you operate like a founder, not a coordinator
Desired Qualifications
- Direct exposure to identity security — IGA, IAM, PAM, or NHI — and modern identity architectures
- Experience at an early-stage or hyper-growth startup, ideally as an early marketing hire
- Experience creating a new category or opening a new segment through a platform shift
- Familiarity with the agentic / AI-native product wave and its security implications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field
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