Product Marketing Manager
RemoteUnited States
Job Summary
Build the Product Marketing Manager function from the ground up, translating complex legacy architectures into market stories that drive customer action. Shape product roadmaps by deeply understanding customer problems and competitive dynamics, then execute go-to-market motions with structured launch engines and tiering strategies. Lead cross-functional collaboration across Product, Sales, and Marketing to maintain consistent narratives while developing sales assets like pitch decks, case studies, and battlecards. Leverage data-driven insights to influence what gets built, ensuring the category definition and positioning align with Nielsen's intelligence platform goals. Partner with senior stakeholders to deliver structured GTM strategies that connect immediate product features to long-term category leadership.
Required Qualifications
- 5-10 years in product marketing or an adjacent GTM discipline
- significant time in large-scale B2B, data analytics, or media technology
- Comfort in technical environments, including API-driven and cloud-based architectures
- ability to tell a clear technical story
- A track record of influencing what got built
- experience shaping a roadmap
- Strong stakeholder communication
- Clear, evocative writing
Desired Qualifications
- The instinct to look beyond immediate product features and connect your work to the category-level positioning of Nielsen's intelligence platform
- A generous teammate
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