Product Marketing Manager
On-siteMiami, Florida, United States
Job Summary
Lead go-to-market strategy execution by crafting differentiated messaging, developing sales enablement materials, and coordinating product launches across cross-functional teams. Synthesize market intelligence from customer feedback and competitive data to inform product positioning and drive adoption. Translate technical capabilities into clear, customer-focused narratives while partnering with Product, Sales, and Customer Success to align capabilities with business goals. Requires 2–4 years of product marketing experience in B2B SaaS, a bachelor's degree, and the ability to work independently while collaborating effectively.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, a technical discipline or a related field", "2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology", "Experience developing product messaging, positioning and customer-focused content", "Experience supporting product launches and sales enablement initiatives
Desired Qualifications
- Experience developing product messaging, positioning and customer-focused content", "Experience supporting product launches and sales enablement initiatives", "Ability to translate technical capabilities into clear customer benefits", "Ability to analyze customer feedback, competitive information, market data and usage trends", "Strong organization and project management skills, with experience managing defined workstreams or project components", "Sound judgment when resolving common problems...
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