Product Marketing Manager, Growth
$150,000–$175,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Own a high-velocity experimentation program across the acquisition funnel, shipping hypothesis-driven tests from landing pages through onboarding. Stand up entirely new acquisition funnels for new channels and product surfaces, partnering with engineering to move conversion efficiency. Attack known drop-offs at the Scan-page and checkout stages to lift step-by-step conversion across the journey. Partner with the paid team to scale spend efficiently while protecting funnel quality as volume grows. Embed with product and engineering to ship funnel changes and own experiment and tracking infrastructure including PostHog, server-side GTM, and CAPI.
Required Qualifications
- 4–6 years in growth, PMM, growth PM, or conversion-focused marketing at a consumer subscription / app business
- You've owned an experimentation program end-to-end and can show the conversion and CAC impact
- You've built or materially rebuilt acquisition funnels - not just optimized copy, but shipped structural funnel changes with engineering
- Strongly analytical: you build funnel and cohort analyses from scratch, read A/B tests to significance, and are fluent in a query tool (SQL / PostHog / GA4)
- Technically conversant: you can spec funnel and tracking work, talk credibly with engineers, and reason about instrumentation and attribution
- Self-directed: you take a vague funnel problem, shape it into a workstream, and come back with a recommendation, not just questions
- Fluent with AI tooling (Claude, ChatGPT) for drafting, analysis, and productivity
- Lives in the funnel. Genuinely energized by conversion mechanics and test velocity; treats the funnel as a product
- Builds with engineering. Comfortable speccing work, sitting with engineers, and shipping structural changes — not just briefs
- Data-honest. Trusts the numbers over the narrative, won't ship a test they can't read, calls out a broken metric
- Bias to action. Ships rough, iterates fast, doesn't wait for a perfect brief
- Comfortable on a small team. The work is unglamorous as often as it's strategic
- Existing Cloaked user or a clear point of view on the privacy category
Desired Qualifications
- privacy, fintech, or B2C SaaS a strong plus
- Bonus: shipped a funnel/CRO win with a quantified result, launched a new acquisition funnel or channel from zero to live, or run an experimentation program with a documented cadence and win rate
- Bonus tooling: attribution infrastructure (Meta CAPI, server-side GTM, S2S), Snowflake or another data warehouse, Meta Ads Manager / Google Ads / AppLovin, Webflow or comparable, Figma / FigJam, and Customer.io
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