Product Marketing Manager
$100,000–$125,000 year
Remote · United States
Job Summary
Product Marketing Manager to drive go-to-market execution and contribute to product marketing strategy across GoGuardian’s K-12 portfolio. Responsibilities include developing GTM strategies across multiple segments, defining product positioning and messaging, conducting market research and competitive analysis, owning product launches and feature releases, creating sales collateral and digital content, supporting sales enablement, analyzing campaign and product performance data for insights, collaborating cross-functionally with product management, sales, customer success, and marketing, and contributing to scalable processes. Requirements include 4–6 years of relevant B2B product marketing experience, experience with positioning/segmentation/go-to-market planning, delivery of product launches or campaigns, ability to translate customer and market data into clear messaging, strong cross-functional collaboration, analytical mindset, ability to manage multiple priorities, and a customer-centric mindset with interest in the K-12 education landscape. The role offers competitive pay, health benefits, 401(k) matching, equity, flexible time off, parental leave, and work-from-home supports, with a base salary range of $100,000–$125,000 per year.
Required Qualifications
- 4–6 years of product marketing or related experience (e.g., marketing, product, sales enablement) in a B2B environment
- Experience developing strategic product marketing plans, including positioning, segmentation, and go-to-market planning
- Experience supporting product launches or campaigns from planning through execution
- Ability to synthesize customer insights, market data, and product information into clear, compelling messaging
- Highly collaborative with strong communication skills and comfort working cross-functionally
- Analytical mindset with the ability to interpret data and translate it into actionable insights
- Proactive, organized, and able to manage multiple priorities in a fast-paced environment
- Customer-centric mindset and curiosity about the K-12 education landscape
- Strong work ethic, combining bias for action with innovative thinking
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