Product Marketing Manager - Financial Services
$125,000–$140,000 year
RemoteUnited States
Job Summary
Develop a strong Financial Services narrative by owning the plan for solution launches and translating technical capabilities into business benefits. Partner with Financial Services SMEs and the Sales Team to equip them with industry-relevant sales plays and deliver thought-leading marketing materials across digital and print channels. Manage and execute integrated marketing campaigns to optimize reach, customer acquisition, and retention while collaborating with cross-functional stakeholders on buyer journey mapping and product positioning. Leverage AI across research and content workflows to refine messaging that resonates with industry-specific customers. Report directly to the Senior Director of Industry Marketing.
Required Qualifications
- Must have deep knowledge or background in the Financial Services industry
- Understands workflows and processes within banking services, investment services, tax and accounting services or insurance services
- 3+ years of experience in marketing B2B SaaS products
- Excellent written and verbal communication skills, and the ability to produce stellar writing/content under tight deadlines
- Experience in content collaboration and governance landscape in which Egnyte competes
- Strong ability to plan and execute on multiple projects simultaneously
- Track record of successfully influencing and collaborating with cross-functional teams
- Bachelor's degree in marketing, business, technology, or relevant field of study
Desired Qualifications
- Industry technical certifications
- MBA
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