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Product & Marketing Manager Extended Reality
$109,300–$136,600 year
Remote · California, United States
Job Summary
The Extended Reality Product & Marketing Manager will translate global XR strategy into a market-ready local offering and ensure compelling customer experiences and effective commercial execution. Responsibilities include go-to-market planning, market/customer/competitor analysis, translating insights into product roadmap and localization actions, adapting product positioning and messaging for the local market, aligning cross-functional stakeholders (sales, marketing, operations, customer service, regulatory), local rollout project management and online/offline journey coordination, local enablement of retail and staff training, creating sales enablement tools, handling customer escalation with local stakeholders, monitoring adoption and KPIs post-launch, and driving local improvement initiatives in coordination with the global XR team.
Required Qualifications
- 5+ years of relevant experience in managing omnichannel retail, product marketing, product management, online/offline retail, omnichannel operations, project management, and stakeholder management
- Proven track record in optical or health care industry is a plus
- Experience with international rollouts and omnichannel strategies
- Strong understanding of product marketing fundamentals: segmentation, positioning, messaging, launch planning, and go-to-market execution
- Excellent communication and cross-functional leadership skills; able to influence at multiple levels
- Ability to identify operational gaps, localization needs, and market constraints and translate into practical actions
- Strong stakeholder management across sales, marketing, customer service, regulatory, retail operations, and global teams
- Analytical mindset with ability to track readiness, execution quality, launch performance, and customer issues
- English language proficiency at high level (C1-C2)
- Willingness to work in a fast-changing, ambiguous environment
- Entrepreneurial and curious mindset with ownership of topics end-to-end
Additional Requirements
- None stated explicitly
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