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Athenahealth2 months ago

Product Marketing Manager - epocrates

$105,000–$179,000 year

On-site · Boston, Massachusetts, United States

Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Enterprise

Job Summary

As a Product Marketing Manager for epocrates, you will own the go-to-market strategy and product narratives for the epocrates portfolio, ensuring alignment with both clinical and commercial audiences. Key responsibilities include defining positioning and value propositions, leading product communications, and creating commercial sales frameworks. The ideal candidate will possess strong product marketing experience, a Bachelor’s degree, and a proven ability to communicate complex concepts clearly.

Required Qualifications

  • Bachelor’s degree, preferably in Marketing, Business, or related field
  • 5+ years of experience in product marketing, marketing strategy, or a related role
  • Demonstrated ability to translate complex product capabilities into clear, compelling market narratives
  • Excellent written and verbal communication skills
  • Experience running advisory councils or customer research programs

Desired Qualifications

  • Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences
  • Strong understanding of go-to-market strategy, positioning, and launch execution
  • Experience with healthcare providers, clinical workflows, or medical education
  • Familiarity with pricing, packaging, or monetization strategy
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$105k – $179k / yr

Product Marketing Manager - epocrates · Athenahealth

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