Product Marketing Manager, Enterprise
$150,000–$175,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Own demand generation for the enterprise ICP through ABM, paid channels, content syndication, and webinars targeting the CISO buyer persona, while managing the MQL to SQL handoff with sales. Build the repeatable enterprise marketing playbook from scratch, covering messaging, event motion, nurture sequences, and enablement materials. Own the end-to-end enterprise event calendar, including security shows, booth management, sponsorships, and post-event follow-up. Run both performance execution and brand credibility layers by producing thought leadership, case studies, and maintaining a non-fear-based vertical brand voice. Partner tightly with sales on battlecards and decks, and collaborate with enterprise product and engineering on feedback loops and launch support.
Required Qualifications
- 4–5 years in enterprise / B2B marketing combining demand gen and product/brand marketing
- A proven zero-to-one builder - you've stood up a marketing motion from scratch, not just operated an established one
- You've owned an enterprise event program (sponsorship through sourced pipeline) and can quantify the return
- You've marketed to a technical/security buyer (CISO, IT)
- Pipeline-literate and tactical: you think in MQL/SQL/opportunity terms, partner tightly with sales, and are hands-on with execution
- Comfortable being the enterprise marketing function of one inside a small, consumer-heavy team
- Fluent with AI tooling for drafting, research, and productivity
Desired Qualifications
- security, privacy, HR-tech, or fintech
- Bonus: documented a repeatable playbook others could run, or shipped enablement (battlecards, case studies, decks) credited by sales with helping close
- Bonus tooling: ABM platforms, PostHog / GA4 and a data warehouse for funnel and attribution
- familiarity with the security-awareness / identity-protection competitive set
- Figma / FigJam
- Customer.io for nurture/lifecycle
- Existing relationships in the security or benefits buyer community
- being a Cloaked user or having a strong POV on the category
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