Product Marketing Manager – E-commerce (f/m/d)
HybridLille, Hauts-de-France, France
Job Summary
Manage the collaboration between central product teams and local markets to drive business impact on the new e-commerce platform. Master product context to define product-market fit, manage centralized feedback loops, and lead quarterly reviews to infuse a market-driven perspective into product rituals. Engage local counterparts and execute go-to-market strategies to ensure strong feature adoption and continuous customer experience iteration. Track feature impact, gather feedback, and translate performance KPIs into concrete actions. Work in a hybrid model within Decathlon Digital's global network of 5,000+ experts building the world's largest digital sports platform.
Required Qualifications
- Proven expertise in product positioning and executing complex Go-to-Market strategies in innovative environments
- Ability to translate performance KPIs into concrete actions
- Strong analytical skills to measure activation success
- Excellent ability to align and influence cross-functional stakeholders (Product, Business, Marketing) without direct authority
- Fluent in English (essential for daily international collaboration)
- Location: Lille or Paris
Desired Qualifications
- Entrepreneurial Mindset: You thrive in the ambiguity of new models and are highly results-oriented
- Master the product context to define product-market fit
- Manage a centralized feedback loop to directly influence the product roadmap
- Lead quarterly reviews to infuse a market-driven perspective into our rituals
- Engage a community of local counterparts
- Ensure strong central-to-local collaboration
- Plan and execute the e-commerce go-to-market strategy
- Track the impact of new features
- Gather feedback
- Ensure continuous iteration to improve the customer experience
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