Product Marketing Manager
$75,000–$85,000 year
HybridPrairie du Sac, Wisconsin, United States
Job Summary
Lead cross-functional planning and execution for new product launches, limited-time offers, menu renovations, and promotional initiatives to drive guest engagement and sales growth. Serve as the marketing lead throughout the innovation process, ensuring alignment on objectives, timelines, and launch readiness while partnering with Innovation, Culinary, Operations, and Supply Chain teams. Monitor product performance against business goals, analyze sales data and marketplace trends, and translate findings into actionable recommendations for stakeholders. Coordinate launch readiness activities across multiple departments and external suppliers to support successful execution in restaurants.
Required Qualifications
- Bachelor's Degree in Marketing, Business or related field
- 3-5 years related experience, ideally in brand management or product marketing, or equivalent combination of education and experience
- Experience leading cross-functional commercialization and product launch initiatives
- Strong collaborative and communication skills
- Analytical aptitude with proven success in analyzing data outcomes to translate outcomes into actionable recommendations
Desired Qualifications
- foodservice, retail or consumer brand background preferred
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