Product Marketing Manager
On-siteNottingham, England, United Kingdom
Job Summary
Product Marketing Manager (ISVs & Integrations) to own the commercial success of Commify's ISV ecosystem by defining and executing the GTM strategy for third-party integrations, partner plug-ins, and a global partner programme. Responsible for ecosystem positioning and messaging, cross-functional leadership with Product, Engineering, Sales, and Marketing, partner enablement materials, and ongoing market intelligence to identify opportunities. Requires experience in product marketing with ISVs or relevant partners, technical understanding of API products/CPaaS/developer tools, and experience working in global or international teams. Familiarity with messaging channels (SMS, RCS, WhatsApp Business API, Email, Push), compliance considerations (GDPR, TCPA), and ROI-driven performance measurement is highly desirable. Strong communication, analytical, and collaboration skills are essential for engaging with executives and strategic partners on a global scale. Flexible hybrid working arrangements are offered, with Nottingham, GB as the primary location.
Required Qualifications
- You will bridge the gap between our core product and the broader technology ecosystem, ensuring our solutions are seamlessly integrated into the platforms our customers use every day (e.g., CRMs, ERPs, e-commerce platforms) and that our partners are empowered to drive mutual growth. You will call o…
- Global Partner Programme Launch: Design, build, and execute the comprehensive GTM and marketing framework for our new global partner ecosystem, driving adoption among ISVs, system integrators, and channel partners.
- ISVs and Integrations GTM Strategy: Lead the full lifecycle marketing for third-party integrations, from initial strategy creation, proposition development and positioning, through to supporting co-marketing campaigns and sustained partner-led growth.
- Ecosystem Positioning & Messaging: Craft compelling messaging that highlights the unique value of our integrations. Translate complex API architectures into tangible business benefits for both partners and end-users.
- Cross-Functional & External Leadership: Collaborate closely with Product, Engineering, Sales, and Marketing, while acting as the primary point of contact for strategic partners.
- Partner Enablement: Create high-impact enablement collateral, technical playbooks, case studies, and training materials to help internal sales teams and external partners sell more effectively.
- Market Intelligence: Conduct in-depth market and competitive analysis of the partner ecosystem landscape to identify new integration opportunities and trends.
- Data-Driven Optimisation: Track, measure, and report on the ROI of partner marketing initiatives and integration adoption, using insights to continuously optimise performance.
- Experience in product marketing (or similar) working with Independent Software Vendors (ISVs) or relevant commercial partners. Experience and technical understanding of API products, CPaaS (Communication Platform as a Service), and/or with developer tools would be a distinct advantage. Experience o…
- Technical Acumen: Understanding of various messaging channels (SMS, RCS, WhatsApp Business API, Email, Push Notifications) and their respective APIs, protocols, and use cases highly desirable. Familiarity with concepts like deliverability, message routing, compliance (e.g., GDPR, TCPA), and common …
- Go-to-Market Expertise: Proven experience in developing and executing a successful organisational partner programme, go-to-market strategies for Partners, and demonstrable experience of working within a partner ecosystem e.g. partner market place apps.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to articulate complex technical concepts clearly and concisely to both technical and non-technical audiences. A strong orator, comfortable in front of large, senior groups, and a solid writer. Comfortable an…
- Analytical & Numerate: Strong analytical skills, with the ability to interpret data and make commercial data-driven decisions, and ROI-tracking skills to prove what is/isn’t working.
- Collaboration & People Skills: Excellent people and management skills to interact with Executive team, commercial and technical colleagues,, cross-functional teams, and third parties. Ability to represent Commify externally to strategic partners.
- Self-Starter: A proactive and results-oriented approach.
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