Product Marketing Manager – Commercial Banking Solutions
RemoteFranklin, Tennessee, United States
Job Summary
Develop and execute go-to-market strategies for commercial banking solutions spanning lending, treasury management, business banking, and payments. Create compelling positioning, messaging, and sales enablement materials that translate complex product capabilities into customer-focused value propositions. Conduct market research, competitive analysis, and customer insight gathering to identify growth opportunities and optimize strategies based on performance metrics. Partner with product management, sales, and executive leadership to align market needs with product roadmap initiatives and support successful product launches. Requires 3+ years of product marketing experience within banking or fintech environments and up to 20% travel.
Required Qualifications
- 3+ years of product marketing, product management, solution marketing, or related experience
- Experience within banking, fintech, payments, SaaS, or financial technology environments
- Strong understanding of commercial banking, treasury management, business banking, lending, or payments solutions
- Ability to translate complex product capabilities into customer-focused messaging and value propositions
- Experience developing and executing successful go-to-market strategies
- Exceptional written and verbal communication skills
- Strong analytical and strategic thinking abilities
- Proven ability to work cross-functionally with stakeholders at all levels
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Up to 20% travel
Desired Qualifications
- Experience supporting commercial lending, treasury management, payment orchestration, card processing, payment hubs, or related commercial banking solutions
- Experience marketing solutions that connect with core banking systems or support end-to-end banking operations
- Experience utilizing Power BI, CRM platforms, competitive intelligence tools, and AI-powered productivity solutions such as ChatGPT, Claude, or Microsoft Copilot
- Exposure to executive-level presentations, market strategy development, and sales enablement initiatives
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