Product Marketing Manager

Support defining and executing go-to-market strategies to deliver growth targets by analyzing channels, customers, and competitors for business strategy and value proposition formulation. Model strategic opportunities in P&L scenarios for customer growth and product launches to target profitability, presenting analysis and recommendations to senior management. Lead cross-functional teams to successfully launch new customers and products with Sales, Controlling, and Communications, ensuring timelines and budgets are met. Develop channel pricing strategies and define market competitive pricing for programs, regularly reviewing and maintaining prices to achieve target profitability and margins. Present in collaboration with sales to develop customer presentations through expert knowledge of product, branding, and portfolio positioning. Support Trade Marketing in the development and execution of promotions, marketing materials, and product-specific sales growth campaigns. Plan and execute marketing activities including pull-through activities in targeted customer channels to achieve growth targets.