Product Marketing Manager
RemoteGermany or Barcelona, Catalonia, Spain
Job Summary
Own positioning and messaging execution by maintaining and evolving BLP's messaging house, including value propositions, pillars, and persona-specific narratives for consistent use across web, decks, and sales conversations. Build and maintain competitive intelligence by owning battlecards against ERP workflow automation, RPA, and point-AI solutions to keep sales teams ahead of competitor moves. Enable the field by creating core sales toolkits, discovery guides, and ROI narratives for CFOs, COOs, and shared services audiences while sharpening personas based on win/loss analysis. Drive product launches by turning platform capabilities into launch narratives and external announcements that land with executive buyers. Fuel demand through campaigns and thought leadership content, and serve as the voice of the market internally to sharpen roadmap framing. This hands-on individual contributor role sits at the center of BLP's go-to-market strategy for agentic process automation, with a London office launch and expansion into the UK.
Required Qualifications
- 5–8 years in B2B software marketing
- at least 3 years in product marketing for enterprise SaaS
- Proven ability to market to economic buyers
- Strong competitive instincts
- Analytical rigor
- Excellent writing and presentation craft in English
- Enough technical depth to understand ERP processes, AI agents, and enterprise integration
Desired Qualifications
- ideally in ERP-adjacent, finance operations, automation, or applied-AI categories
- German is a strong plus for our DACH-concentrated customer base
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