Product Marketing Manager
RemoteUnited States
Job Summary
Lead go-to-market strategies for new products and major enhancements, developing compelling product positioning and messaging for scientific and commercial audiences. Create integrated marketing campaigns across digital, content, partner, and sales channels while equipping sales teams with high-impact presentations, case studies, and launch materials. Analyse market trends, customer insights, and competitor activity to strengthen commercial positioning, then measure campaign performance to optimise activity and demonstrate commercial impact. Manage campaign budgets to ensure strong return on investment, collaborating closely with Product, Sales, Customer Success, and Marketing stakeholders to deliver successful launches.
Required Qualifications
- Proven experience leading product marketing or go-to-market initiatives
- Excellent copywriting and communication skills, particularly for technical or scientific audiences
- A commercial mindset with the ability to translate marketing activity into business growth
- Experience working closely with Product and Sales teams
- Strong organisational skills and the ability to manage multiple priorities
- Confidence influencing stakeholders across different functions
- An entrepreneurial approach and a passion for delivering measurable results
- Experience in product marketing within pharmaceuticals, biopharma, life sciences or another technical B2B environment
Desired Qualifications
- Experience with CRM platforms, marketing automation tools, analytics software or SaaS products
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