Product Marketing Manager – Beds and Therapeutic Surfaces

Conduct market, customer, and competitive research to identify unmet needs and synthesize feedback for product development. Develop and execute comprehensive go-to-market plans, translating business strategies into clear positioning and launch messaging. Define product value propositions and ensure consistency across sales, marketing, and training channels. Create marketing collateral and sales tools to support field teams, while tracking performance to optimize campaigns. Collaborate cross-functionally with product, engineering, and solutions teams to drive alignment and accountability.